Everyone's familiar with brands' visual assets. Coca Cola’s white wave. Adidas' three stripes. Apple’s apple.

 

A brand’s voice is equally important. Maybe even more so, because it’s your brand voice that paints pictures in the minds of your customers and prospects. It helps you stand apart in crowded markets, communicating values that resonate with your audience.

 

Your brand voice persuades, influences and motivates people. It comes alive in peoples’ minds.

 

My words have helped all kinds of companies to crystallise their brand voice and define their purpose. They’ve educated healthcare professionals, inspired small business, influenced CEOs and CTOs, motivated individuals, and changed how companies work. They’ve outperformed UK-wide Sales Teams for leads and conversions, raised millions for charity, and even triggered a Parliamentary debate that lead to a change in UK legislation.

 

Whether it’s a TV script or a banner campaign; a whole CRM program or a single email; a social post, a brochure or a script, my approach is the same. To get deep inside the minds of your audience with insights and ideas that resonate. To engage. To persuade. To reassure. To sell. 

 

Because, as the great David Ogilvy himself said, “We sell, or else…”