Everyone's familiar with brands' visual assets. Coca Cola’s white wave. Adidas' three stripes. Apple’s apple.

 

A brand’s voice is equally important. Maybe even more so, because a brand voice paints pictures in your readers’s mind.

 

For instance, do you want to be seen as progressive and forward-thinking? Or more of an empathetic friend? How about enduring and trustworthy?

 

This is where a brand’s voice comes in: language persuades, influences and motivates people. It comes alive in their own minds.

 

My words have helped companies crystallise their purpose and changed how organisations work. They’ve educated healthcare professionals, inspired small business, influenced CEOs and CTOs, and motivated individuals. They’ve cleared stock, earned free publicity, and raised millions for charity. They’ve caused Parliamentary debate and changed UK legislation.

 

Whether it’s a TV script or a banner campaign; CRM emails or a brochure, my approach is the same. To get deep inside the minds of your audience with insights and ideas that resonate. To engage. To persuade. To sell.

 

Because, as the great David Ogilvy said, “We sell, or else…”

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While I'm on the topic of selling, as of April 2025 I'm adding to my skillset with two Diplomas from the User Experience Design Institute (UXDI) in association with the University of Caledonia. The first is in UX itself, where I'm learning how to:

 

• Conduct competitive benchmarking exercises 

• Carry out detailed user research 

• Create customer journey maps

• Specify micro-tasks and interactions 

• Create wireframes, prototypes, and more.

 

This will help me better understand common failures in site and app design that could be sending your customers off to a competitor.​​ After this, I'm due to start a diploma in Content Design which should be completed in Spring 2026.

 

Both of these will enhance my already extensive digital experience and enable me to help clients with more than just persuasive writing.