AlphaBit

I developed launch materials for AlphaBit, the world's first cryptocurrency investment fund. I created the positioning thought 'Where money grows up' and based the brochure on the idea that while technology's evolved, money hasn't. 

 

Reassurance was a key part of the tone of voice: not only was I introducing a new kind of investment fund, but a new investment class. I wanted to give it context, and show how AlphaBit was designed to shield investors from the wild fluctuations that affect cryptocurrencies. Click the spreads to see the full story.