Barbour ReLoved Xmas campaign

After a previous popular Paddington partnership, Barbour teamed up with him again for their ReLoved Xmas campaign. 

Barbour ReLoved is an upcycling initiative. Customers were invited to return old, worn-out jackets and receive a voucher towards a new one. 

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The returned jackets were repaired and turned into one-of-a-kind pieces ready for the Christmas season. Truly unique gifts. 

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And one early Xmas gift for this campaign was being picked as The Drum's Ad of the Day. Glad tidings and joy indeed.