Bayer - Elevit

Elevit specialise in supplements for couples trying to conceive, mums-to-be, new mums and their babies. They'd undergone a strategic repositioning, drawing on their nutritional expertise that starts before pregnancy, and extends to cover the first 1,000 days of life. They also wanted to reflect the realities of parenthood, including moments of doubt and anxiety rather than showing a rose-tinted view of perfection. I was asked to write a script that captured their refreshed brand and the reality of early parenthood.