Merck Serono​​​​
Concepts for their Multiple Sclerosis treatments and patient support network. Our brief was to bring a consistent look and voice across communication channels used by patients, carers and HCPs.
We defined a tone of voice that was encouraging, clear and humane. This was essential given that a large part of our audience were patients and carers. Plus, HCPs appreciate simple language, too. (Research backs this up: the more intellectual the profession, the simpler their language preference. After all, many HCPs spend a lot of time reading complex clinical trial papers.)
We applied the new look across sites for HCPs, patients and carers. This was our proposal for the main portal. Navigation is clearly signposted for all audiences. Content was dynamic, pulling in from approved news and social sources.
The same tone of voice and design rules were applied across the treatment sites. This warmth also permeated the photography which featured rich, saturated colours, and relatable, positive everyday moments of small joys.