Paymentsense

Paymentsense offers payments processing services to UK SMEs. I was brought in to write SEO-optimised blogs on their products and services. Working with the Head of Search, I wrote owned content for specific search terms.

The key was understanding that different search terms could refer to the same product or service. The two examples below show this: contactless and NFC payments both refer to the same technology, yet the content is unique to each term. Posts were 800 - 1200 words long, and for several weeks, my posts outperformed the entire Sales Team for leads and conversions.