Wejo brand book
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New vehicles can have over 200 sensors in them, monitoring everything from fuel efficiency to tyre pressure, driving style, road and weather conditions, hazards, and much more.
Known as Connected Vehicle Data, it's a goldmine that can benefit sectors from the automotive industry itself to civil engineering, law, EV infrastructure, sat-nav companies, and retailers.
Manchester company Wejo were miles ahead, having harnessed 19.5 trillion data points from 13.8 million connected vehicles. What they hadn't fully harnessed was the power of their own brand.
Blending data and creativity, we created a brand book that told the company’s story and crystallised their purpose in a way that helped orient and inspire employees and potential business partners.